ZABARDAST TAKES TOTAL RESPONSIBILITY FOR SEAMLESS DELIVERY OF
END TO END FILM MARKETING & PR SOLUTIONS FOR ITS CLIENTS ALONG WITH CONTENT CREATION.
With over 30 years of commitment to the Media and Entertainment industry, we have committed our lives to blending our vast experience to provide meaningful and relevant solutions to any project that we undertake, in Film Marketing and Content Creation.
ZABARDAST was started as a passion project with creativity as its foundation. With our combined advertising experience and inputs, Fowzia as a Director and Rafiq as the Producer, we ensure that the product delivers creative content beyond just pretty pictures.
We offer a comprehensive, full service solution from script to screen provided by a tightly knit and flexible Production unit. We individually tailor the production to suit the timescale, budget and any other specific needs.
Our extensive Client list includes the likes of Dilmah Tea, Hindustan Lever Ltd., P&G, Reckitt & Coleman, Colgate, Johnson & Johnson, San Miguel and several other local leading brands like Videocon, Kenstar, Voltas, Bikaji, Britannia & Škoda, for all of whom we have contributed to the creative development of several films produced, including scripting, directing, producing and strategy planning for brand launches and pre/post testing.
We have also been responsible for the Marketing & PR Communications of over 30 prestigious Hindi films as Vice President of the prestigious film Studio, Yash Raj Films and offer this expertise to our Clients.
ZABARDAST is a superlative which has no equivalent and we let it reflect in our work!
Deliverables
Responsibilites
Skills
Deliverables
Full service script to screen production and direction services for content creation of advertising, documentary and corporate films for all platforms.
Designing the film marketing plan with budgets that straddle media, activation, media alliances, brand alliances, PR, music launch, film premiers and merchandise.
Work with producers to develop film publicity material across theatrical promos, television promos, on-line and key arts. Designing film microsites and electronic media press kits.
Brief activation agencies to develop below the line activities and promotional city visits, which will be further force multiplied with PR and internet thrust. Manage talent presence at key marketing events such as radio shows, TV shows and City tours.
Media planning and buying, designing and executing print, TV, radio, internet and outdoor plans in-line with the budgets. Have tight controls on the Marketing, Promotion and PR budgets.
Plan and implement PR strategies from script to movie release.
Extensively involved with the creative team at pre-production stage to identify and pitch in-film opportunities to appropriate brands. Pitch the film to like-minded relevant brands for co-branded marketing associations around film launch promotions and release.
Responsibilites
Providing the final packaged content based on Client brief.
Developing marketing plans for key movie releases, music albums & other branded content acquired.
Brand alliances.
Managing all marketing and brand building activities which includes market research, defining the brand positioning and identity, developing the launch plan and various marketing collaterals.
Strong personal relationship with media and channel partners across all platforms including multiplexes.
Close monitoring through support agency to track day to day efficacy of plans.
Providing Marketing & Communication and green lighting support in the Development of new movies, if required.
Skills
Strong planning and execution capabilities.
Deadline driven.
Ability to contribute innovatively with great consumer and strategic insights.
Teams ability to deliver and excel in high pressure situations.
Years of combined Marketing and Creative experience backed by strong production knowhow.
Advertising agency and ad-film direction/production background with hands-on experience in all key skill-sets.